About — Our Mission & Story | swatches.net

About swatches.net

Built for designers and developers who care about craft. A clean, ad-free resource for color inspiration and education.

Our Story

swatches.net was born from a simple frustration: existing color palette sites were either cluttered with ads, buried under poor UX, or lacked the depth serious designers needed.

We believed the design community deserved better. A resource that's clean, fast, ad-free, and built with the same care we put into our own work.

Every palette is curated by hand. Every article is written by designers who've spent years working with color. Every tool is built to save you time, not waste it.

This isn't just another color site. It's a labor of love, maintained by a small team who believes that good design starts with good tools.

Always Free

No paywalls, no premium tiers. Every feature is free for everyone, forever.

Privacy Focused

We don't track you. We don't sell your data. We respect your privacy.

Hand-Curated

Every palette is reviewed by real designers who understand color theory.

2,400+
Curated Palettes
100%
Ad-Free
50K+
Monthly Users
WCAG
Accessibility Tested

Our Mission

To create the most trusted, comprehensive, and accessible color resource on the web. A place where designers find inspiration, developers get technical references, and students learn color theory.

We're committed to keeping swatches.net free, fast, and focused on what matters: helping you make better color decisions.

Have a Palette to Share?

We curate every submission by hand. If your palette makes the cut, it joins a library used by thousands of designers worldwide.

Submit a Palette

Get in Touch

Have questions, feedback, or partnership inquiries? We'd love to hear from you.

Email: hello@swatches.net